Most popular modern packaging design under many ae

2022-08-15
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Overview of many aesthetic expression means of modern packaging design (Part 2)

pay attention to the comparability of packaging forms of similar commodities

pay attention to the comparability of packaging design of similar commodities, which is an important part of packaging design. On the basis of the above points, the design should clearly emphasize the uniqueness and originality, and strive to design novel and unique characteristic packaging

from the perspective of world packaging trends, the 1930s and 1940s tended to be homogeneous and cumbersome decorative effects, and the 1950s and 1960s tended to be simple and simple style. From the 1970s to 1990s, there was a new development momentum. The decoration form paid more attention to changes on the basis of simplicity and lightness, emphasizing loud advertising performance

it goes without saying that packaging design, as a means of product promotion, must pay attention to the competitiveness of design and seek innovation and change. As for the traditional packaging style of some products, it is also in order to maintain a certain sales stability. Once this stability is shaken, it should be updated in time. Therefore, the form treatment of packaging should pay attention to the comparison with similar designs and make a significant difference

pay attention to the diversity of forms and means

when we watch a packaging design work, we do not simply accept it visually, but must produce a certain psychological response with visual communication, such as "vivid", "noble", "exquisite", etc. First of all, it depends on the objective condition of the object to be viewed. This condition is not only graphics and colors, but also includes three-dimensional shape, material texture, structural style, processing technology, etc. these various factors together constitute the visual appeal of a package design. If one of them is not handled well, it will weaken this infectivity. Therefore, in order to achieve the diversified performance of decoration beauty, shape beauty, structure beauty, material beauty and craft beauty, designers are required to have a variety of forms of processing means, have a certain knowledge of materials and art, and strive to understand new information immediately

resolution and sizing

resolution and sizing are almost more confusing than anything else related to scanning and input. What is the role of resolution in digital images? What input resolution should be used when scanning the original image? How high resolution is enough to ensure high-quality output? What kind of resolution is not too high? When is the most appropriate image resizing and what method is the best? What is the resolution? Wait

what is resolution

if various terms in the field of digital imaging are regarded as actors, then in terms of versatility, "resolution" can win an Oscar. No matter what the "dressing" and "role" of resolution are, one of its most basic facts is that it is always used to explain the quantity or density of digital information. Therefore, any discussion about resolution is inseparable from the connection with the characteristics of pixels and lattices, which are the basic components of raster image reproduction by scanning equipment or output equipment. Although the standard also allows to take the lead sample, now let's put the resolution in the context of digital imaging to discuss the properties of pixels

attributes of pixels

the original gray-scale or color photos have continuous tones, that is, there is a smooth transition between adjacent colors or shadows, but the computer cannot understand anything continuous. The information is divided into independent units that can be processed, and the pixel (graphic element) is the smallest unit that can be used to measure image data. The complexity of all digital image reproduction lies in the use of these individual, discontinuous small elements to simulate continuous tones

each pixel in raster image has four basic characteristics: size, hue, color depth and position, which help to define the resolution from different angles

pixel size

all pixels in the same image have the same size. At the beginning, the size of the pixels is determined by the resolution used when scanning the image, that is, capturing the image digitally. For example, the 600ppi scanning resolution means that each pixel is only one hundredth of an inch. The higher the input resolution, the smaller the pixel, which means that each measurement unit has more information and potential details, and the hue looks more continuous; The lower the resolution, the larger the pixel, and the smaller the detail of each measurement unit, so it looks a little rough. The size and number of pixels in an image are combined to determine the total amount of information it contains. At any time in the production process, the size of pixels can be changed as long as the resolution is changed. If your output is used for printing, modifying the resolution will automatically change the size of the printed matter

color or hue

the scanner or filmless camera assigns a color or gray value to each pixel in the image. When the pixel is very small and the color or hue of adjacent pixels changes very little, it will cause an illusion of continuous hue. Images scanned with devices with low noise figure and wide dynamic range will present a very natural continuous tone, because they include a particularly wide range of tones from light to dark

tip: the details in the image are a function of pixel size and tone range. The pixel size is directly related to the resolution, and the tone range is determined by the dynamic range of the scanning equipment

color depth

a single pixel can only be assigned a value, and it is the bit depth or color depth of the digital device that determines how many potential colors or tones can be assigned. Each additional bit can increase the smoothness of the transition between adjacent colors and tones, but it requires more file storage space

pixel position

a raster image is just a lattice containing many single pixels, and each pixel has a definable horizontal and vertical position in the lattice. In most major image programs, "rare earth" has the reputation of "industrial vitamin". As long as the image operator places the cleaned sample on the rotary table and clamps it, and moves a tool called eyedropper, the coordinate position of any pixel can be obtained. The physical size of the lattice is determined by the total number of pixels and the resolution, and it determines the relative position of each pixel

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